Practice value & exit-readiness advisory

See your practice through a buyer's eye - before a buyer does.

Most functional and integrative medicine practices aren’t ready to sell for what they’re worth. I help owners close that gap — and build real, defensible value years before any exit.

$2.6B in M&A transactions WSJ All-Star Analyst, healthcare services owner’s after-tax proceeds (Medway Air Ambulance)
the problem

Most practices that go to market never sell.

That’s not a market problem. It’s a readiness problem.

The majority of businesses listed for sale never find a buyer – not because they lack value, but because they aren’t ready for a buyer’s scrutiny. In functional and integrative medicine, the reasons are predictable: revenue that walks out the door with the founding physician, cash-pay and membership income that’s hard to verify, books that won’t survive a quality-of-earnings review, and debt – including SBA and EIDL loans – that can quietly strand a sale.

The owner loses the exit they spent a career building toward. And it is almost always avoidable – if the work is done early enough.

How it works

From “not ready” to genuinely buyer-ready.

01

The Buyer’s-Eye Exam

A structured readiness assessment built from real buyer-side diligence. You get an indicative value range, a ranked list of the deal-killers in your practice, and a prioritized roadmap — a written report and one working session, in two to three weeks.

02

Build The Value

If you want help executing the roadmap, we work together to close the gaps – and the full exam fee is credited toward that engagement if you begin within 60 days.

 
03

Get Ready Across The Four Pillars

A structured readiness assessment built from real buyer-side diligence. You get an indicative value range, a ranked list of the deal-killers in your practice, and a prioritized roadmap — a written report and one working session, in two to three weeks.

 
04

Sell On Your Terms

When the time comes, I point you toward brokers I trust to run the process, at no cost to you. You keep full control of if and when you ever sell.

What the exam examines

The four pillars.​

Documentation

Records, contracts, and corporate housekeeping that survive a buyer’s scrutiny instead of triggering the questions that stall a deal.

Revenue & payer concentration

How durable and verifiable your income is — including cash-pay and membership revenue – and how exposed you are to a few sources.

Provider & founder dependence

How much of the practice’s value stays when you step back — the single most common reason these deals are discounted.

Financial readiness

Whether your books, add-backs, and obligations hold up to a quality-of-earnings review – including debt that can strand a sale.

The Buyer’s-Eye Exam

How a buyer would value your practice — and what it would take to command more.

$7,500–$10,000

A fixed fee for practices under $5M in revenue; larger practices are scoped individually. The exact fee depends on your size and provider count, confirmed on a brief call – and it’s credited in full toward ongoing advisory if you begin within 60 days.

proof of concept

Medway Air Ambulance, Inc.

Healthcare services · two-and-a-half-year engagement

123%

revenue growth, $10M → $23M

$8M→$22M

valuation growth

increase in owner’s after-tax proceeds at sale

The work: a comprehensive revenue-growth strategy across multiple service lines; clean, auditable, buyer-ready financial reporting; a professional management layer that reduced owner dependency; and documented systems that gave buyers confidence. The business came to market at a valuation that was unimaginable at the start of the engagement, and sold in March 2015.

how I work

You always know whose side I’m on.

I advise practice owners. I do not acquire my advisory clients – that separation is deliberate and permanent, and it means every piece of advice I give serves one interest: yours.

I’m not a business broker, and I don’t list, market, or sell practices. When you decide to sell, that’s the broker’s role – and I’ll introduce you to brokers I trust, at no cost to you. My job is everything that comes before that: building a practice worth buying.

about the founder
Jeff Villwock Founder, Harvest Equity Partner

Jeff Villwock

I spent the better part of two years trying to buy practices in this space and watched deal after deal break down in diligence over the same issues — owner dependency, revenue that couldn’t be verified, books that wouldn’t survive scrutiny. That experience is the foundation of how I help owners now: I’ve seen, firsthand, what a buyer’s diligence exposes.

I’ve spent my career on both sides of the deal — 24 years as a healthcare research analyst, then 25 years as an investment banker — so I read a practice the way both a buyer and a seller’s banker would. One principle guides everything: I advise owners; I do not acquire my advisory clients.

$2.6B

in completed M&A & capital-raise transactions

2× WSJ

All-Star Analyst, healthcare services

CEO

led a $35M operating company

Both sides

24 yrs analyst · 25 yrs investment banker

Selected career engagements

Medway Air Ambulance – grew revenue $10M→$23M and valuation $8M→$22M; owner’s after-tax proceeds increased 9×. Sold 2015.

Surgical care platform – helped a capital-backed startup structure its first surgery-center acquisition; it scaled into a large platform and was sold.

Hospital acquisition platform – advised an early-stage company on its first hospital acquisition; the platform grew significantly and achieved a major exit.

What others say

Trusted by investors, operators, and owners.

“Jeff was one of the few people who understood the changing reimbursement landscape and the inevitable consolidation to come. His insight into evaluating the right senior management teams was paramount to our mutual success.”

Jeff Nikora

EVP of Principal Investing, Wells Fargo

“I always found Jeff to be well-informed and able to quickly zero in on the most important matters that impacted our company.”

Mike Koban

Former Principal Financial Officer, public healthcare company

“Not only does he have outstanding contacts and insights into the healthcare marketplace, but he is a person of very high character who can be trusted without question.”

Wayne Willems

CEO

“I gained incredible real-world knowledge, financial education, and organizational experience working with Jeff for a decade. His intelligence, experience, and stamina will serve his clients well.”

 
Dr. Sewell Dixon

CEO & Cardiovascular Surgeon

Who I work with

Two audiences. One aligned mission.

For practice owners

You’ve built something valuable — but a buyer may not see it the way you do, yet. I help owners of functional and integrative medicine practices in the $1M–$25M revenue range prepare for the outcome they deserve. The work is right for you if your practice has:

  • Financials that need cleanup or stronger presentation
  • Owner or provider dependency that worries buyers
  • Systems and processes that live mostly in your head
  • Growth potential that hasn’t been fully realized

For brokers & advisors

When you have a practice owner who isn’t yet ready for a sale, I get them ready — and return them to you in a position to transact. I’m a readiness advisor, not a broker; I don’t compete for your client or your role.

If a practice owner you work with is thinking about a sale in the next one to three years, that’s the moment a Buyer’s-Eye Exam can prevent a painful diligence later.

get in touch

Let’s have a conversation.

If you own a functional or integrative medicine practice and want to understand how a buyer would value you today — and what it would take to command more — reach out. There’s no obligation, and I’ll tell you directly whether I see an opportunity.

© 2026 Harvest Equity Partner. All rights reserved.