If we could work with you to increase the value of your company by $1,000,000, would it bother you if we were paid $100,000? And we don’t want to get paid until you get paid, so we’re not asking to get paid on some theoretical increase in value, but an increase that comes from a recapitalization or sale transaction. In fact, if we increased your value by $10,000,000 – would you really care about the $1,000,000 we would be paid. If you’re smart, wouldn’t you want us to get paid $5,000,000? The way we look at this is that you get 9x what we get, yet we are in a joint venture / partnership where we assist your company. If we yield zero value, we get zero. If we help you create value, we get 10% of the increase – not 10% of what your company is already worth – that’s all yours – but 10% of the increase in value. Can we do this for anyone? No. We need to be highly selective about the companies we work with for the simple reason that we still only have 24 hours in a day, so we can only take on …
