Villwock Strategic Planning

Strategic Planning – Simple Template for Complex Issue

For many, if not most, middle-market CEO’s, Strategic Planning sounds worse than a trip to the dentist. Regardless of what we conjure up when we hear the words “Strategic Planning”, this is a lost art for many business owners. It is lost in the busyness of the day. Yet it could be the most important step in getting a business ready to double or triple in revenues, profits and value. Let’s take the mystery and pain out of Strategic Planning.  What is Strategic Planning? Regardless of the textbook definition, we think of Strategic Planning as follows: Look at the products or services that we offer, the industry in which we live and the strengths and weaknesses of our management and employees. What business are we really in? What course of action do we need to take to get the business to the “next level”. The process must also help us determine what that “next level” is – or in other words, “what is the end game?” For example, if we are a $10 million business in the widget industry, we might ask ourselves the following questions: How can we gain more customers buying our widgets? Are there other products besides …

How We Help You Grow With Strategic Planning

Strategic planning is at the heart and is the soul of everything we do.  Whether it’s developing a capital strategy, exit strategy or growth strategy, it all begins by understanding what the CEO and/or owners of the business want accomplish. It’s the old “what do you want to do when you grow up” question.  But now we take the answer and drive to make it a reality. We can’t say this enough … it ALL begins with what YOU want to achieve.  Along the way we may influence you to moderate some goals, make other goals bigger and maybe add or subtract something, but the goal always is to get you to where you both REALLY want to go, and what can REALLY be achieved. You know from experience that sometimes a different set of eyes will see something that we miss while in the weeds of daily operations.  We also know that if we ask the right question, then a CEO can begin to see the business in a different light. The exercise itself of having an outside third-party evaluate a business, and help in projecting that business forward can be an invaluable tool. Contact us to discuss further.